Graham Plaster

culture + diplomacy + ethics + smart power + technology + humanities + entrepreneurship + philosophy

Fast is the new Big – a Wilde treatment of the idea

I love Oscar Wilde’s preface to Picture of Dorian Gray  … so.. in homage to his style, I will blog just a little about a phrase I have heard bandied about recently – “fast is the new big”

  • Information is currency.
  • A breach of protected information is like a robbery.  Robbery occurs on very low and very high levels.
  • Protected information could be sensitive medical data, intellectual property, banking access, national secrets, blackmail material, or anything that could be used as leverage to gain power over people.
  • Information security is a much bigger animal than simply cyber security.  It involves a spectrum of considerations including natural and legal rights to the information, power to gather it, power to protect it, and power to do damage control if the information is spilled.
  • This spectrum involves almost every department in a given organization including public affairs, legal advisers, marketing, IT, executive leadership and anyone touching the information.
  • We all touch the information.
  • Assuming that every bank of information will eventually be compromised, fast [reaction] becomes the new big [security].
  • This does not mean we should stop playing defense or securing our data.  It only means that in the future more emphasis and discussion should be focused on the when rather than the if [a data breach occurs].
  • The discussion of when requires is a full communications strategy developed with your entire team.
  • On an individual level, public affairs is the same as personal branding.  By building a personal brand, you are establishing a moat around your public reputation in the case of an information breach.
  • Political and social capital should be built up robustly in anticipation of a breach.  Public affairs can therefore be seen as a cushion around your information before and after a breach.
  • Public affairs, done well, is a true articulation of the highest and best form of the self or organization.  It preserves the public trust, and does not deceive.
  • Public affairs done poorly is mere propaganda and will eventually erode public trust.


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